AT New Media
AT New Media is a branding and intellectual property consultancy, offering a comprehensive range of services to brand owners, content providers and merchandise licensees. AT New Media was formed in 2006 from the merger of Mobile Brands and AT Merchandise, two of the most successful licensing organisations working within the new media markets. AT Merchandise was interactive character merchandise licensing agency.
Relationship with Crazy Frog
AT Merchandise achieved worldwide recognition with licensed merchandise for The Annoying Thing aka Crazy Frog[1], the first character to emerge from new media into the mainstream.
"Back in the day before apps were even born to the level they are today, a Frog took over the Internet and Mobile Networks and became a Global Sensation with a small element of musical genius as well.
AT New Media assisted all licensors associated with this character to generate extensive revenues through an integrated multi territory merchandise licensing approach.
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This project showed that AT New Media and its Merchandising Division has the ability to manage an integrated global merchandising initiative for internet/new media characters that have potential to crossover in to the traditional merchandise sector. With over 400 SKU’s Worldwide this was a phenomena and the fact that licensing deals and products were turned around so fast, assisted with its success at retail.
In 2005 AT Merchandise worked with The League Of Good People and Kaktus Film on The Annoying Thing skitshow and Crazy Frog movie[2]. They also worked with Whitehouse Leisure on The Annoying Thing plushes[3] alongside other merchandise
Trivia
- Logo is letters of "Annoying Thing"